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The Dark Side of Equity-Indexed Annuities: Sold Through Free Steak Dinner Seminars

  • Rezny Wealth Management
  • Nov 10
  • 3 min read

The Deception and Fake Promises

Equity-indexed annuities (EIAs), frequently hawked at "free steak dinner" seminars aimed at unsuspecting retirees, are marketed as a foolproof way to capture stock market gains without any losses. Yet, these products are fundamentally built on lies and deception, using high-pressure tactics that gloss over their severe limitations and hidden pitfalls. Regulators such as the SEC and FINRA have issued stark warnings about their complexity, potential for misleading sales, and risks that can lead to disappointing outcomes or even losses.


  • Illusory Market Protection: Pitches promise "upside without downside," but gains are drastically limited by caps (e.g., 3-8%), participation rates (e.g., 80% of index increases), spreads, and exclusion of dividends, often yielding far less than the actual index performance.

  • Punitive Lock-Ins and Fees: Funds are trapped for 6-15 years with surrender charges up to 15-20%, while agents rake in 7-10% commissions, fueling aggressive, unsuitable sales often targeted at seniors.

  • Federal Red Flags: FINRA's alerts describe EIAs as a "complex choice" with no assured returns and possible losses, while the SEC cautions on investment risks in registered versions and fiduciary breaches in sales.

  • Seminar Manipulation: These events exploit market fears, inflating projections and minimizing illiquidity, frequently leading to "churning" where policies are replaced for fresh commissions at the client's expense.


EIAs prey on trust, promising security but often delivering regret and financial drag.


Dismal Returns and the Myth of the "Free" 10% Bonus

Historical data reveals that the average EIA is fortunate to achieve around 3% annualized over 10 years, with some periods as low as 1.5% in suboptimal markets, hamstrung by design elements that prioritize insurer profits. Compared to the S&P 500's stronger performance (e.g., 13.12% over a similar decade), EIAs lag due to exclusions and caps, barely outpacing inflation after fees.


  • Constrained Gains: Crediting methods like caps (e.g., 6.5-11%), participation rates, and averaging can slash effective yields by up to 44%, with simple interest further eroding long-term growth.

  • Bonus Smoke and Mirrors: The "free" 10% bonus is no gift—it's offset by lower crediting rates, higher spreads, or substandard actuarial tables that diminish the contract's value, often clawed back on early surrender. It's essentially recycled from your potential future earnings.

  • Regulatory Cautions on Performance: The SEC highlights potential losses and reduced returns from features mimicking hidden fees, while FINRA warns of zero or negative outcomes despite marketing hype.

  • Chronic Underperformance: Over time, EIAs trail even basic fixed annuities or indices, with bonuses and guarantees undermined by adjustable terms that favor the issuer.


These mechanics guarantee mediocrity for investors while securing gains for sellers.


Real-Life Victims and the Human Toll

Complaints and lawsuits in 2024-2025 expose how EIAs devastate lives through misrepresentation and conflicts. Below are five brief real-life accounts drawn from recent cases:


  • Security Benefit Misrepresentation Victims (2024): Retirees sued Security Benefit for deceptive marketing of "Total Value Annuities," alleging overstated returns tied to complex indices. Many seniors faced shortfalls, eroding savings; the case advanced after a 2023 appeals win, highlighting fraud claims.

  • SEC Fiduciary Breach Case (2025): An adviser was found liable for hiding 7% commissions on EIA sales, pushing clients into unsuitable replacements that triggered surrender charges. Clients lost thousands in penalties, feeling betrayed by conflicted advice.

  • Athene Pension Transfer Plaintiffs (2025): Lockheed Martin retirees claimed Athene annuities were high-risk and unsuitable, increasing failure odds. The Maryland court allowed the suit to proceed, citing potential harm to vested benefits.

  • Security Benefit Manipulation Suit (2024): Plaintiffs accused the company of steering funds into synthetic indices to limit gains. A judge urged faster action amid concerns, as clients reported unexpected losses from manipulated values.

  • General Index Annuity Trends (2024-2025): Ongoing lawsuits highlight trends of hidden fees and unsuitable sales to vulnerable groups. Victims often discover low returns only after lock-in, leading to financial strain in retirement.


These narratives align with SEC and FINRA alerts on fraud and unsuitability.

If you're tired of mediocre, set it and forget it advice from a conflicted advisor and you're looking for real money management,


contact us for a consultation. We manage larger portfolios, active timely portfolio management, always looking out in the best interest for our clients as a fee-only fiduciary money manager.


General informational content only. Not tax, legal, or investment advice. Consult a financial professional before making investment decisions. Conduct due diligence. All investments involve risk, including potential loss of principal.

Sources

  1. https://www.finra.org/investors/insights/complicated-risks-and-rewards-indexed-annuities

  2. https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins/updated-investor-bulletin-indexed-annuities

  3. https://www.silverlaw.com/files/finra-indexed-annuities.pdf

  4. https://www.bogleheads.org/wiki/Equity-indexed_annuity

  5. https://www.evanslaw.com/california-annuities-attorney-security-benefit-life-insurance-company-fixed-indexed-annuities/

  6. https://www.ria-compliance-consultants.com/2025/04/sec-jury-decision-investment-advisers-selling-fixed-indexed-annuities/

  7. https://www.planadviser.com/prt-lawsuits-get-split-rulings-district-courts/

  8. https://icapital.com/insights/annuities/confessions-of-an-indexed-annuity-purist/

  9. https://www.agfinancial.org/resources/article/indexed-annuities-too-good-to-be-true

  10. https://www.immediateannuities.com/fixed-index-annuities/fia-looking-back.html

  11. https://insurancenewsnet.com/innarticle/the-court-is-troubled-judge-tells-security-benefit-plaintiffs-to-work-faster

  12. https://www.gibsondunn.com/securities-litigation-2025-mid-year-update/

  13. https://investmentfraudlawyers.com/index-annuity-lawsuit/

  14. https://www.financialplanningassociation.org/article/journal/MAY09-equity-indexed-annuities-downside-protection-what-cost

  15. https://www.kitces.com/blog/the-myth-of-free-no-expense-fixed-or-equity-indexed-annuities-interest-rate-spread-is-still-a-cost/

  16. https://www.nasaa.org/2692/informed-investor-alert-annuities/

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